For over 20 years Catalyst has been advising leading haircare brands on PR, marketing and branding. The company was originally founded after the demand for advice from industry peers and brands became business worthy.
Whether you are a haircare, hair colour, extensions, shaving, styling or electrical brand, Catalyst has the skills and expertise to communicate your products and services to the media. Similarly, Catalyst work with salon chains and hair ambassadors to promote their services to trade, consumer, regional and blogger contacts.
With a dedicated team on hand to ensure consistent, regular on brief traditional, digital and social media services, Catalyst’s PR professionals are in constant communication with the media via deskside appointments, telephone calls, emails and social media. With Catalyst’s origins being in the haircare sector, journalists know that for hair products, treatments and expert advice Catalyst is their first port of call.
Using social expertise Catalyst can grow and target a specific audience directly by creating designed artwork in-line with content strategies.
The Catalyst PR team attend all the leading hair industry trade events including: Salon International, Professional Hairdresser LIVE and Fellowship events. Catalyst is a respected name within the hair trade and relationships with leading trade journalists and associations have been nurtured and grown after the last two decades. With experience at placing exclusive collections for clients, booking front covers, connecting brands with ambassadors, organising video and photographic shoots in conjunction with magazines and securing consistent coverage, Catalyst is certainly the company who can maximise opportunities in the hair trade.
Catalyst also has a wealth of experience at supporting regional hair salons in conjunction with our haircare brands. Identified locations can benefit from Catalyst’s national, regional and blogger media contacts coming into the salon to review hair treatments or services to boost awareness.