Three months ago, Lorena Oberg brought her brand Derma Eraze to the Catalyst PR team looking for a soloution, a way to generate more business, raise awareness and most importantly to open people’s eyes to this life changing treatment and make them believe in it as passionately as she does.
Derma Eraze has gone from strength to strength since joining forces with Catalyst and is now well on their way to acquiring the fantastic reputation they deserve. With coverage spanning from Shortlist to some of the Uk’s biggest beauty blogs our beauty PR team at Catalyst have worked tirelessly to ensure that no stone is left unturned and no avenues are left unexplored.
By maintaining excellent relationships with the press and having a full understanding of up to the minute beauty news our team of highly skilled Beauty PR consultants ensured Derma Eraze was Black Hair’s must have “Hot New Treatment” whilst Shortlist touted the treatment as “ground-breaking”.
A big part of beauty PR is ensuring that whilst we maintain regular coverage in the biggest high-flying consumer titles we also understand the importance of building a combined PR strategy by targeting online as well as a whole spectrum of printed publications. Derma Eraze was also posted twice in the space of one week on two of biggest beauty blogs.