In order to make a noise amongst the UK press and media outlets Catalyst PR arranged a photo shoot with brand ambassador Jamie Jewitt. The idea was to create reusable content for the brand, it also came with great PR opportunities for both Woody’s and Jamie alike. The collection was distributed to the press and picked up by several leading consumer and trade beauty magazine titles. Associated and linked to product placements and interview features, the imagery represented the brand in the right way. Jamie also promoted the photo shoot to his huge social following of 799K

Woody's Photoshoot


To maximise the potential of the appointed brand ambassador, Catalyst PR organised an event in central London. The event would showcase the brand for the first time in the UK and have the brand ambassadors presence to anchor in the guest list. The event was attended by a host of press from consumer, mens and national titles. We also had a great response from bloggers and influencers who attended to check out the new brand and the new ambassador. Several buyers were also in attendance. The event was a great success, Jamie Jewitt spoke to the guest about why he has chosen to work with Woody’s promoting the brand as fuss free, simple grooming for men. Well received by all, everyone left happy with their new collection of Woody’s Grooming and a photo to keep from their meet and greet with the UK ambassador.

Woody's Event