Social Media Outreach

We used social media advertising and organic posting to promote the event to the public. We created an ad strategy plan that included different campaign types targeting the London area which was implemented on the Milani social channels. We worked closely with the Beauty Base social team to ensure we had content appearing here to for their customer base. This was a great way to promote what was going on in store, Beauty Base posted multiple times including a giveaway and a change of their Facebook cover photo to promote the event.

Milani Social Media Outreach

Email marketing

An email marketing strategy was put together to promote the event to the existing Milani database. The exclusive subscribers were the first to know about the event, and the first to know about the limited one day deals that were that were on offer including 10% off purchases and a free product with purchase of three or more Milani SKUS. Subscribers were hit with a series of emails to remind them to add the upcoming event to their diaries, the marketing series received an impressive open rate and lots of interest from existing Milani fans.

Retail Collaborations

In order to maximise the coverage acquired and promote the event as much as possible we worked with both Beauty Base and Westfield London to secure media placements, social posts and marketing material features. Westfield London included the event in a weekend activity roundup which obtained half a page in the London Evening Standard which goes out to a circulation of 867325. We also achieved a ¼ placement in the Westfield Christmas information booklet, which is distributed in both London centres. Beauty Base supported with E-mail marketing, multiple social media posts and were on hand during the event for support.