Beauty Advent Calendar Placement

To increase the momentum of sales over the Christmas and gifting period, Catalyst presented LGFB Brushes with the opportunity to be featured in the Latest in Beauty YOU Magazine Advent Calendar. It was decided that the Angled Blending Blush would feature in the Advent Beauty Calendar. With an impressive marketing package provided by Latest in Beauty and YOU Magazine the campaign was a huge success. The total campaign reach was over 7 million and media was valued at £75,000. The response not only from the direct partners but from the general public and beauty communities was huge, the support ensured that the calendar was in every advent round up and was one of the most talked about beauty buys of 2017.