Airbase Training Day!

Our new client Airbase ran one of their Full-Day Introductory courses yesterday and we sent our Account Handler Alix down to learn the ins and outs of the products, along with the lovely Fran Hounsom (MUA & Beauty Blogger).
Airbase courses offer make-up artists an introduction and training in the art of airbrushing make-up, giving them the chance to learn hints, tips and techniques used by the very best in the industry.
Learning how to use the products and the airbrushing system in professional manner means Alix can now discuss the products in detail with press, as well as showing them how it works and the flawless finish it gives.
Alix and Fran both had a great day and have come away with their Airbase certificates proving they are proficient in the application of Airbase….erm, makeover anyone?

The course includes:

• Equipment Maintenance
• Airbrush Control
• Application of silicone based Foundation
• Concealing Techniques
• Highlighting & Contouring Techniques
• Application of Blush and Bronze
• Coverage of Skin Complaints

For more information on Airbase Make-up, please visit their website


Another brilliant NEW client for us!

The best way of starting a career in barbering is with the London School of Barbering!

The leading UK training academy for barbering : London School of Barbering have joined us as a new client!

The significant rise in male grooming has created a crucial demand for highly skilled barbers.

Co founded by Michael Kontos LSB strives to have one-on-one training as well as teaching budding beginner barbers the traditional methods of wet shaving and clipper work, combined with more intricate and skilled scissor work.

There are a wide variety of courses on offer at The London School of Barbering are a range of NVQ diploma and awards including Wet Shaving, Clipper Fading and Beginner to Job-ready Barber. There are also various other courses such as Combo Clipper and Shaving as well as Barber Refining.

Taking on Beauty Crowd!

Beauty Crowd appoints Catalyst PR to handle all PR and digital. Beauty Crowd is an online retailer with a difference. As well as selling products hard to find in the UK, they are striving to build a community of savvy bloggers and consumers who care about the industry. With their blog BC Edit and original videos, they offer their customers a more engaging and rewarding experience to keep them up to date with latest beauty news and product developments.

Catalyst will be focusing on the brands; Absolute New York, Nicka K & Bell, whilst also offering support on their extensive range of beauty, hair and mens brands.

Our Autumn/Winter Preview Event!

Our big Autumn/ Winter preview event will be taking place on the 17th of July. It will be an all-day event taking place from 9am in Londons chic Orangery & Courtyard Garden.

The event will showcase new A/W products for our clients including:




Revlon Professional

Sexy Hair

Australian Bodycare


All That Jazz UK


Alan Howard



Nanokeratin System

Beauty Crowd

Our biggest event of the year is sure to be a fantastic day, with press and bloggers attending!

There will also be brilliant goody bags available on the day.


Lots of PR coverage this week!

It’s been a great couple of weeks for PR coverage here at Catalyst. The PR team has been super busy gaining press for our hair, beauty and lifestyle clients.

Sleek Hair was featured in Fabulous magazine, with Beauty Editor Lauren Ezekiel donning a Candice Wig to become Barbie, and looking great whilst doing it!

NUTRiBULLET was in this month’s Cambridge Edition, helping to promote Beauty From Within by drinking your fruit and vegetables.

Inside this month’s issue of The Irish Journal was Clayspray, with their cooling and restorative after sun lotion, a summer must have!

Iain Sallis’s professional opinion and advice was included within this month’s Woman’s Way magazine. Within ‘Parenting News’ he explains why some women loose hair after giving birth, whilst offering tips on how to minimise hair loss.

Revlon Professional appeared in this month’s Salon Magazine to announce the appointment of the amazing Anne Veck as creative brand ambassador. Also in this month’s Salon Magazine, Advanced Beauty was MTherapy, which is a brilliant and effective way to inject hyaluronic acid into the skin, which banished line lines and uneven skin tones. Seanhanna was announced as launching a graduate Academy for stylists of all levels of experience, a fantastic opportunity for all trainee hairdressers!

SkinPep’s Glow White was also featured as a way to reduce and diminish dark spots and circles, for all types of skin.

HairJelly was also in Salon Magazine as a Male Grooming necessity, as a way to grow stronger and healthier hair.


The Scratch Stars Awards 2015!

On Sunday evening Johnny, Rosie, Alix, Ezara and Emma from our PR team attended the fourth Scratch Stars Awards. The Scratch Stars Awards are designed to recognise and celebrate the talent, hard work and dedication of those in the nail industry. As the only awards of its kind, The Scratch Stars Awards are extremely sought-after and prestigious awards for nail technicians, salon owners and companies in UK nail industry.

Taking place in the gorgeous Café de Paris and hosted by the handsome Gethin Jones, this was a fun-filled night celebrating the most talented and inspirational individuals in the nail industry with the UK’s leading nail brands. This was the perfect start to the week and Catalyst had a fab time!

Congratulations to all of the Scratch Stars Winners 2015!

Successful Weeks of PR Coverage for Catalyst

It’s been a busy couple of weeks here at Catalyst! Our PR team have been very active getting great PR coverage for our hair, beauty and lifestyle clients

This month’s Body Issue of Elle magazine was all about body confidence and working on that summer body as we prepare for the beach! Our client Phytomer’s Celluli Attack Concentrate was featured as a way to beat cellulite on your legs and bum! This hero product contains sea pepper, which speeds up your metabolism and blasting the cellulite away.

Celebrity and Bloggers favourite NUTRiBULLET was mentioned in Womans Way’s Health News section as excitingly Heatons department store will now be stocking NUTRiBULLET!

Leading hair and beauty supplier Alan Howard was featured and mentioned throughout Hairdressers Journal, promoting stylish new chairs, seminars, hair colouring workshops and hair braiding.

Hairdressers Journal also featured the exciting news that our client Revlon Professional has joined forces with Anne Veck. Anne completes their already incredibly talented education team as Revlon Creative Ambassador.

The “Caught on Camera” section featured a fantastic double spread covering the Revlon Professional Masters 2015, which this time took place in Rome.

To keep up to date with our press coverage, keep visiting  Our Work page!

Airbase appoints Catalyst PR for all PR and communications within the UK

Airbase is an established make-up brand that specialises in airbrushed make-up developed by market-leading airbrush make-up professionals. Airbrushing systems have risen in popularity over the last few years with many avid beauty fans using the technique to apply their make-up at home.

Airbase offers an extensive range of packages for professional and at home use, with all the accessories you need to build up you airbrushing kit. They also offer training courses for make-up artists that want to become an airbase professional.

For more information visit

Contact: PR team ( or 0203 657 9848