Johnny stars in an extraordinary day with the BCA!

Yesterday saw our client, the Beauty Companies Association, hold their first educational seminar of the year, providing a riveting day of presentations, Q&A’s, networking and who can forget the delicious lunch that followed, which was very generously provided by the IIAA.

The BCA pride themselves on being the authorative voice of the beauty industry, offering seminars throughout the year to tackle various issues and share advice on how to improve your business.

Key speakers took to the stage to offer invaluable advice, including Digital Marketing mastermind Damon Segal, who offered an in-depth discussion on the best ways to invest in different social media platforms to boost your businesses response.

Following Damon was our very own Managing Director and Public Relations expert Johnny Paterson, who offered an insight into the future of PR; giving the audience a snapshot about how the PR world is adjusting to the increasing digital landscape.

After the talks had finished and the Q&A sessions had caused a stir, the audience were given the chance to network with a variety of established individuals and companies, who had packed out the room to join us for the thrilling day!

A great day for all involved and a big shout out to Johnny for doing Catalyst proud!

 

Catalyst wins Nanokeratin – industry leader for smoothing hair

Catalyst is delighted to have been appointed to handle the press, publicity and social media NanokeratinSystem, a global professional haircare brand.

Catalyst will focus on raising awareness in trade and consumer media across the UK. Nanokeratin System have created a unique nanosize molecular hair repair and enhancement system that strives to meet everyone’s everyday needs for keeping their hair healthy.

Contact us for more information and to book your appointment.

Catalyst heads to Cosmoprof Bologna

Last week, Johnny and Josh from our PR team spent a four days in Bologna on behalf of our client and brand Dr. PAWPAW to attend CosmoProf. Not only is CosmoProf a leading trade show for the professional beauty sector but is also an international platform for the cosmetics and wellness industry.

Our team were delighted to attend and benefit from the 170,000 professionals in attendance from overseas to help develop Dr.PAWPAW even further. Johnny and Josh had their own display were informative posters, leaflets and products were visibly placed to attract high quality buyers from all different distribution channels and a variety of domestic and international media.

It was a huge success.

Catalyst appointed to handle the press and publicity for High Street TV

High Street TV is a multi-channel retailer that sources products from all over the world, and also create and develop products across an array of categories consisting of Fitness, Health, Beauty, Home & Leisure, DIY & Gardens, Shapewear and Kids.

Catalyst will be managing the High Street TV PR activity for their products including the UFC Fit Training and Nutrition Program, CholClear, Magic Minerals, Straight ‘n’ Go, XHose, SlimSlip, Tone Tee, Mesmorise Bra, Stompeez, Flash Light Friends and additionally the Nutribullet and Envysible ranges.

Catalyst will be also be handling all promotions and the task of raising the brand awareness.

Wake Up with NUTRiBULLET

Here at Catalyst we have had an exciting week. We were thrilled to see our client High Street TV’s NUTRiBULLET featured on today’s Lorraine show.

Medical presenter, Dr Hilary Jones featured NUTRiBULLET as a part of his daily health tips series on air in the form of an enlightening tutorial. Dr Hilary displayed how easy it can be to get your essential 5 A DAY by saying, “A daily dose of a fruit and vegetable drink is a sure fire way in getting all your essential nutrients.”

The secret of the NUTRiBULLET is its powerful 600 watt motor combined with bullet cyclonic action that forces everything through the turbo extractor blades at an incredible 20,000 RPM, breaking down and pulverising  stems, seeds and skins where some of the usually neglected essential nutrition lies.

We are thrilled to see the latest coverage from High Street TV.

To keep up to date with our press coverage, keep visiting Our Work page!