The heat has certainly picked up inside the office as well as out in this gorgeous weather, with a great month for coverage at Catalyst HQ! Achieved due to the amazing hard work from the team, we’re now reaping the rewards by seeing all of our clients included in the leading consumer and trade magazines.
Coverage pieces this month include our client D&L making an appearance in Prima magazine with their K Fusion by L’Kerabelle treatment, a Formaldehyde-free Keratin smoothing treatment, described as a great alternative to a Brazilian Blow-dry as it smoothes the hair in under an hour to give your locks a new lease of life.
Queen of Hair Extensions and newly announced UK Extensionist of the Year 2014, Michelle Griffin, had her incredible collection published in Pro Hair, along with a behind the scenes shoot showing her in her element and hard at work as always!
Skyler McDonald, Creative Director at the popular seanhanna salon chain was featured on four pages of this month’s issue of Creative Head, as they followed her work at the L’Oreal Colour Trophy show including snippets of her inspiration and how she created each look.
Our slimming and contouring expert brand, Tibby Olivier had a great review of their Shrinking Violet Body Wrap in Fabulous Magazine, with the editor stating that she’d lost 3inches from all over her body – how great is that? But we wouldn’t expect anything less – the treatment has clinical trials to prove it actually works. Watch this space!
The coverage coming in is showing no sign of slowing down either, so keep a look out for our clients and the coverage that will be flodding in next month…
Earlier this month the Catalyst team assisted Vatika at the 2014 Miss Asiana event. Hosted at the Montcalm hotel in Marble Arch, the team assisted with the social media, goodie bags and being part of the glitz and glamour. It was an amazing night and it was great seeing Vatika be a part of such an occasion! The evening started with a welcoming introduction from presenters Antonia Mariconda and Armand Beasley while the girls took the stage to compete to win the Miss Asiana 2014 title! The girls wore a range of beautiful outfits that ranged from evening wear to fusion outfits. After the finalists were greeted by the judges, Brazilian Fantasy took to the stage to bring world cup fever to the show! It was great seeing the girls and hearing them talk about their favourite Vatika products, while the guests enjoyed canapes and champagne whilst watching performer Juggy D on stage! The moment everyone was waiting for finally arrived with Varisha Ramsoedh being announced as the winner of Miss Asiana 2014! It was amazing seeing the finalists work so hard and it was great seeing everyone coming together to celebrate the talent the finalists brought to the event.