As a PR team, we understand how important it is to look at the different types of media. PR does not simply stop at magazine coverage, it can involve television, radio and blogs. Last week, on the Lorraine show, make-up artist, Cassie Lomas featured her favourite summer nail polishes, including the All That Jazz Matte Top Coat and the Gloss version. Cassie goes through the top trends for nail varnishes and why All That Jazz makes the perfect buy for glossy or matte nails. To learn more about the All That Jazz range, you can click here. The next news we have is Sleek hair extensions have been worn by Jesy from Little Mix! The singer looked amazing wearing her new extensions and it was great to see the response we had from Little Mix fans and Sleek lovers! Jesy posted a photo of herself wearing the hair extensions and over 11,000 favourites and 5,000 retweets. You can see the full Sleek range online. Keep checking our blog to see what else we get are getting up to!
The Scratch Stars Awards 2014 – Winners Announced!
On Sunday night, we saw the winners announced at the annual Scratch Stars Awards, held at the glamorous Café de Paris, London. The spectacular event, hosted by Channel 4’s Rick Edwards, saw over 300 guests celebrate the biggest and best nail brands, technicians and training academies in the UK. Congratulations to the talented winners of this year’s challenging categories, Catalyst are very proud to have been a part of promoting the event, our team ventured down to the awards to help with social media, the press, photography and the sponsors. It was an amazing night and it was great to see everyone together celebrity the proud achievements of the nail industry. The night started with a welcome speech from Scratch editor Alex Fox, then the glamorous cabaret girls performed a dance number. Channel 4’s Rick Edwards then began to announce the awards with Alex and the party began! We are so glad that everyone had such a great night and can’t wait to see you all at next year’s event! You can see the full list of winners here
It has been a very busy few weeks here at Catalyst, branching out into the world of lifestyle PR has lead us to work with amazing brands such as Organic Zoo, an organic baby clothing brand and HydroGuard, a flood defense system. We are thrilled to see that our client Organic Zoo has been featured in Prima Baby this month! The Winky cloud top has been featured in their spring feature for rainy days, made from 100% organic cotton, their clothing is incredibly smooth and soft for children! Multi-purpose balm Dr.PAWPAW was also featured in this weeks issue of Grazia magazine as one of their top lip products that protect dry and cracked lips. Reamin hand cream has also been featured in Body Fit, recommended as one of their favourite products to help heal hands after hectic work outs, Out There magazine featured Black and White wax as one of their top grooming products for creating slicked back hair. We love the illustrations! Hair protectant spray, Uniq One has been featured in Xpose magazine this month as one of Triona McCarthy’s top picks. We know how important it is to promote our brands to the Irish press and Xpose is definitely one of our favourite magazines! Keep checking our blog to see more coverage from our clients and see what beauty trends we are loving at the moment.