The past few weeks have been incredibly exciting here at Catalyst HQ, we have recently welcomed Sarah McCan to our PR team. Appointed as our new Junior Account Handler, Sarah will be looking after our new accounts L’Kerabelle, HydroGuard, Agadir Argan Oil and Reamin hand cream. Our new account wins include Tibby Olivier, a luxury skin brand which specialises in unique body wraps that benefit the skin, tanning products that actually tone and contour and beautifully packaged skin products that fight the signs of ageing. Agadir Argan Oil is our newest hair oil brand to join Catalyst, suitable for all hair types, the range specialises in keeping hair silky and soft. The products include hair oil, heat protectant, mousse, shampoo and conditioners. K Fusion by L’Kerabelle formaldehyde is a keratin free smoothing treatment, that keeps hair incredibly smooth and soft. Their keratin products are 100% free from formaldehyde even when heated and have been passed safe to use during pregnancy. We are also looking after The Purple Salon which is located in the heart of Soho, they specialise in blow dry’s and Japanese Permanent Hair straightening. We are incredibly excited to start working with our new brands and we can’t wait to see what the rest of this year will bring!
The world’s first affordable flood solution that will fit to any standard door.
At Catalyst we are constantly growing and evolving, and as a lifestyle PR company we were thrilled to welcome HyrdroGuard! We were very happy to see HydroGuard on ITV last night! With almost 5.2 million properties in the UK at risk from severe flood damage, brought to a head by this winter’s flooding, never has there been a greater demand for effective flood defences for domestic homes and light industrial properties. British company Hydroguard has developed a unique and ingenious flood prevention barrier that fits any PVC or wooden door of any width thanks to its sliding mechanism, and unlike less effective sandbags, Hydroguard can be used again and again. Fitted securely in place in seconds, Hydroguard is the ultimate in easy to fit flood defences, is light and affordable and folds down to an easily storable unit, ready for when your property is once again under threat. The Hydoguard flood prevention door is officially being launched at The Gadget Show Live in April where it has been shortlisted for the Top British Inventor’s Awards, however is available to pre-order from the Hydroguard website http://www.hydroguard.co/ You can also see ITV’s coverage of Hydroguard here!
On Tuesday 24th March, the Beauty Companies Association (BCA) had their first ever educational seminar, over a delicious lunch hosted at the Institute of Anti-ageing. The thought-provoking conversation covered a number of common issues that companies face whilst exhibiting at beauty shows, with talks from Simon Naudi, the Managing Director of training company Answer Training, Ian Archbold, the Show Director of Olympia Beauty and Mark Maloney, the Managing Director of Professional Beauty. Simon Naudi kicked off the seminar with his do’s and don’ts of exhibiting, and with 20 years experience of selling stands, organising conferences, running exhibitor workshops and exhibiting at numerous shows – it was great to hear his valuable insights. Simon gave tips on how to reduce queues at stands, make the best first impression, saving money on exhibiting and how best to catch someone’s attention, driving them to your stand. Ian Archbold and Mark Moloney then took turns to discuss their respective shows, giving details on how to make to most out of exhibiting by contacting their PR Teams prior to the show, new ideas or themes and any other points they had – which was followed by a insightful and informative question and answer session, giving the attendees the chance to voice their opinions on what they would like to see change at the shows in the future and ask any relevant questions. As the day was open to non-members of the BCA as well as the members, it was a great chance for industry leaders to get together and discuss various issues within the industry.
Chairman of the BCA Dean Nathanson, offers his thoughts on the seminar:
“The BCA educational seminar on “how to getter better results from exhibitions” provided insightful methods and techniques for attracting visitors, qualifying prospects and generating business from exhibitions. It was also particularly valuable to hear from two of the main exhibition organisers about the free promotion and marketing opportunities that are available to exhibitors and the various discounts available to BCA members.
The lively debate that followed the seminar, whereby exhibitors informed the exhibition organisers as to the changes and improvements they would like to see being made to the current exhibition formats really served to highlight the BCA’s mission statement that as a collective voice we can shape the future of our industry.
This was the first of the BCA’s educational seminars and the superb feedback from attendees was that it provided valuable business information and a great forum to exchange ideas with fellow suppliers and industry experts. I am confident that the BCA’s future educational seminars will attract even more beauty industry suppliers that will have recognised the value of becoming a BCA member.”
On Saturday evening, members of the Catalyst team headed up North to Manchester in preparation of a busy, exciting few days at Professional Hairdresser Live 2014. We are certainly glad we filled up on big steaks when we arrived because we certainly needed the energy for the next few days! Pro Hair Live covers all aspects of hairdressing from creativity and new looks through to business and advice to fellow hairdressers in an exciting and vibrant live exhibition. We were so pleased that many of our clients could attend, REAMIN, Sleek, Salon Genius, Metropolis, Alan Howard, Anne Veck, NHF and Michelle Griffin, it was lovely seeing you all! We particularly want to congratulate our clients Ceri Cushen at Metropolis Hair Salon who won Avant Garde hair extensionist of the year and Michelle Griffin who won the Commercial Hair Extensionist of the year award. A massive well done from the whole team! It was also amazing to see Warren Holmes, ambassador for our client Sleek, to grace the stages at Pro Hair Live and show his audiences the great commercial styles that can be achieved with Sleek’s amazing Hair Couture Range. Another highlight for us was to see our client Anne Veck on the bridal stage at the exhibition on Monday and on the Sleek stand showing the quirky styles that can be created from the hair, the looks really were incredible. Finally we would like to say a massive thank you to our client Alan Howard who threw a FANTASTIC party on the Sunday evening when the exhibition finished for the day. It was a brilliant night of eating, drinking and dancing! And also a great chance to catch up with the Pro Hair team and our other friends. Thanks to all for a great weekend and we look forward to the next one!