The past few days have been an incredibly exciting and busy time for Catalyst, a few of our clients were exhibiting at the eagerly anticipated Professional Beauty show. The annual event allows brands from all over the world to showcase their latest beauty products and treatments. Held at the London Excel centre on the 23rd and 24th of February, the beauty industry gathered to see the new and exciting products and demonstrations available! We were very proud to see our beauty brands exhibiting at the show, Phytomer, Dr.PAWPAW, Chelsea Beautique, Sterex, All That Jazz, Salon Genius, Nail Harmony and Rhodes to Heaven did an amazing job! The show allowed you to see your favourite brands, listen to the seminar programme and learn about the latest innovations in the beauty world. We are incredibly proud of our clients that exhibited and it was great to see such a busy and positive event! As a PR company, we understand that PR does not just stop at the magazine industry – promoting and raising awareness of our brands for beauty experts is incredibly important as well and we loved seeing such great feedback about our brands! We also attended the Professional Beauty Awards, the lovely Georgie from All That Jazz presented the award for Nail Salon of the year. The event was held at the amazing Guildhall where the awards were presented to the lucky winners. It has been such an amazing experience at Professional Beauty this year, we saw hard working salons, beauty therapists, make-up artists, nail technicians and massage therapists really benefit the seminars and the information our clients provided about their products and treatments. We cannot wait to see what the next year holds!
This week we have had a great amount of coverage come in for our hair clients. Hair trade and consumer publications play a big part in the media industry! We have recently opened our new lifestyle division so it’s important to show press coverage from our hair and beauty divisions as well. As you can see, the coverage is not simply product placement – the coverage ranges from training courses, photo collections, salon reviews, adverts and expert quotes. Having all of these elements provide a rounded service for our clients because it gives them a chance to really showcase their skills and knowledge in their industry.
As part of its expansion plan, Catalyst, which successfully deals with hair and beauty clients, is delighted to announce the launch of its Lifestyle division. Catalyst opens this new venture with two lifestyle clients Organic Zoo and Think Drink. Speaking about the new division, Managing Director of Catalyst Johnny Paterson says “We are thrilled to see a new division of Catalyst opening, we have been in the beauty and hair industry for over 17 years so it’s a great start to the new year seeing Catalyst grow. We are constantly expanding our expertise and services to our clients and I am incredibly excited to work with our new lifestyle clients. As a PR agency we strive to be diverse and we always want to challenge ourselves, we are excited to start this new journey!”
Organic Zoo is a British fashion brand designed for babies, all of their clothing is made from 100% organic cotton. The range includes playsuits, tops, hats, pants and accessories.
Visit their website here: www.organiczoo.co.uk
Think Drink was created in 2011 to help stimulate brain creativity – the natural caffine and vitamins helps promote awareness and progression with day to day tasks. Think Drink is available in three different flavours, including Very Berry, Lime & Lemongrass and Orange & Mango.
Visit their Twitter and website here: www.twitter.com/ThinkDrink http://uk.think-drink.com/
Catalyst PR have achieved a triple win in recognition of our expertise in PR practices, achieving no less than 2 Gold awards for Health and Beauty and Consumer PR and a Silver for National PR. The Awards are only presented after a rigorous and thorough assessment of agency practices, executions and importantly, results delivered on behalf of clients, by independent judges.To win 3 top industry awards is thrilling for us all at Catalyst and most importantly for our clients. Speaking about winning the awards, Managing Director Johnny Patterson says “We are so thrilled to have won, last year I think we really pushed ourselves to maintain a beneficial service for our clients and I am really looking forward to see what the new year brings. We have a lot of exciting new ventures planned for this year so it feels amazing to be recognised for the hard work we have been doing!”
To learn more about the Catalyst PR team and the services provide, you can email pr@Catpr.com or give us a call on 0203 6579848
Another busy week at Catalyst HQ! Our clients have been featured in Prima, Black Beauty and Hair, Closer and Hair magazine. Spring trends are incredibly popular in the monthly magazines at the moment so we always have to be on top of our new product launches. We are also incredibly proud of Jazz Smedley who is on the front cover of this months Salon magazine! We will be updating our coverage every week so keep your eyes peeled on Our Work section. What is your favourite magazine? We would love to know what magazine you can’t put down at the moment!
We have a variety of different clients, ranging from beauty, hair and lifestyle so it’s important that we target each of their audiences. We’ve had lots of great coverage this week so we thought we would share some of our favourite pieces! First of all, we have our client Anne Veck who has been featured in this months Hair magazine. Her Cocktail Club collection has been featured in the afro style guide section and Anne also talks about her bridal collection and how to create an updo using Matrix products. This time of year is incredibly popular for brides and Anne Veck has many years of experience dealing with bridal hair – bridal guides are a great way of demonstrating Anne’s knowledge and understanding of the hair industry! Our next client that has been featured in Professional Beauty is Georgie Smedley from Nail Harmony – she is an expert when it comes to nail care so when features need expert opinions, Georgie is more than qualified to help. Rhodes to Heaven has a beautiful range of products, including the lip plumper and moisturiser. There is a huge demand for products that are multi tasking and Rhodes to Heaven specialise in combining multiple ingredients for a range of different benefits for your body. From a PR perspective we are really happy that we have a good understanding of what our clients need and how they fit well into the media industry.