Chelsea Beautique featured on Cosmo Online!


Our client Chelsea Beautique has been featured on Cosmopolitan Online –  the Chelsea Beautique Catwalk contact lenses in Hazel have been chosen as a Cosmo best beauty buy! Chelsea Beautique are aimed at women who love the glamorous Made In Chelsea girls, especially natural fluttery lashes and perfectly groomed brows.  Incredibly easy to use, these contact lenses are perfect if you want to mix up your look! They are available in six different colours including – blue, dark brown, green, grey, hazel and light brown.  We can’t all be blessed with eyes like Victoria Secret super model Adriana Lima, be we sure can fake it! The Chelsea Beautique contact lenses make eyes appears bigger, brighter and more illuminated. The thick outer ring creates a defined looking eye with naturally blending colour tones. Suitable for both dark and light eye colour, our 15mm diameter range gives an enchanted, enhanced-size eye effect, whilst providing exceptional full day comfort. Each pack contains 2 lenses and lasts for 3 months.

From a PR perspective, it is always important to know how beauty trends always make a comeback! Contact lenses have been worn by celebrities for years, including the likes of Naomi Campbell and Paris Hilton. With the Chelsea Beautique contact lenses, the colours available are very natural and are designed to enhance the eyes and not drawn attention away from the make-up and overall look. The natural shades are perfect for a subtle change and this is why the beauty industry loves them!

You can buy your own Chelsea Beautique contact lenses here:

What do you think of these contact lenses? Have you tried them before?

Seanhanna Awards Night

seanhanna held its annual awards ceremony at London’s Courtyard Theatre, and recognised and rewarded the achievements of the seanhanna team over the past 12 months. Kicking off the night was Yesmin O’Brien who created a show stopping Avant Garde look. This was followed by the seanhanna Creative Team, led by Creative Director Skyler McDonald. The team were inspired by new underground performance artists and designers such as Gareth Pugh who use disposable materials. They used alternative pieces for hairpieces such as trash bags and disposable glow sticks. As their final look, the team was inspired by pop art and Andy Warhol imagery. The culmination of the runway show saw Sean Hanna team up with Skyler McDonald and create the final look of the night in dramatic fashion! Thirteen awards were announced by Sean and General Manger, Louise Curtis. Guest presenters on the night included Patrick Ballaqui, GHD Business Development Manager who presented the awards for Retail Stylist and Retail Receptionist of the Year. Highlights of the night saw seanhanna Bristol winning 5 of the awards, which included 3 of the Creative Image Awards. Yesmin O’Brien was also recognised for 25 years with seanhanna and was presented with the Special Recognition award. Managing Director, Sean Hanna says: “Our annual awards are always great fun for the team. This is where we get to recognise and reward our top movers and shakers. I’m actually not involved in the judging of the awards – so it’s very exciting for me when the winners are announced! We’ve had a great 2013 and I’m looking forward to the year ahead.”

Retail Stylist of the Year – Colin Knight, Cambridge

Retail Receptionist of the Year – Punam Patel, Canary Wharf

Edward Bywaters Award – Taylor Kelly, Putney

People’s Choice Award – Adam Vincent, Bristol

Receptionist of the Year – Samantha Lynn, Bristol

Stylist of the Year – Colin Knight, Cambridge

Manager of the Year – Gemma Lowe, Sutton

And the winners are……..

Trainee Creative Image Award – Dylan McConnachie, Bristol

Colourists Creative Image Award – Noel Halligan, Bristol

Stylists Creative Image Award– Lucie MonBillard, Putney

Avant Garde Creative Image Award – Noel Halligan, Bristol

Special Recognition – Yesmin O’Brien

Salon of the Year – Canary Wharf

For more information visit

Phytomer in Notebook Magazine!

jIt’s a fantastic week at Catalyst, Phytomer’s Hydracontinue 12 Hour Flash Gel has been featured in the Notebook magazine for their feature on January skin issues. The feature targets the different issues that people face in the cold weather – especially dry or rough skin. Talking about the science behind the gel, Notebook explains that the brown algae shows a 105% increase in hydration for the skin cells after 15 minutes of applying and a 43% improvement after 12 hours! Phytomer has a wide range of products that are perfect for battling the cold, winter weather – and as a PR company, it is important to know what products are relevant for certain features.

The Phytomer experts have created HydraContinue 12H Moisturising Flash Gel, a gel that effectively reinforces and regenerates the skin’s natural reservoirs that contain water between the cells (extracellular matrix), repairing any leaks and replenishing the reserves. Phytomer’s HydraContinue 12H Moisturising Flash Gel is a true multi-tasking superstar; its moisturising properties can be applied in a unique array of ways. Either apply the product on its own, under cream as a serum, blended with cream for deeper moisturising, or mixed with your foundation/make-up to help maintain moisture within the skin.

The Science
By combining a natural sea weed – Weaving Algae which is rich in vitamins, trace elements and nutrients with Phytomer’s unique Moisturising Molecule Complex, their scientists have created a penetrating formula that is both exceptionally gently to the skin and actually repairs, normalises and replenishes the systems that control the moisture production of the skin. Thus the skin’s systems can react effectively to climate and temperature changes, creating just the right amount of moisture release for any condition, temperature and environmental situation. We are thrilled to see the Flash Gel in Notebook, especially when we know how beneficial the ingredients are. To learn more about Phytomer products, you can visit

Sterex Electrolysis Appoint Catalyst

Catalyst is thrilled to announce that it will be handling all Traditional and Digital PR for the brand Sterex Electrolysis International Limited and Skin by Sterex Limited. 

Sterex Electrolysis International houses the world recognised Sterex brand which provide epilators, needles and after care for the aesthetics industry, as well as holding industry respected training courses.  Professional airbrushing brand, Mistair and professional make-up brand StageLine fall under the Skin by Sterex umbrella and provide the beauty industry with innovative products from hi-definition make-up through to spray tanning and body art.  

Skin by Sterex has been in the beauty industry since 1982, with over 25 years’ experience. With a range of different brands that cater to the make-up industry, the products have a never-ending range of tools, including brushes, lipsticks, body paint and lashes. StageLine have been providing quality products for make-up artists who are starting their career down to the make-up artists who simply want to top up their make-up kits! Make-up artists that use Skin by Sterex have worked on TV, stage shows, adverts, photo shoots and films.

Skin by Sterex are leaders in providing for performance art on TV, stage shows, photo shoots and films working with BBC, Sky Sports, Lime Pictures and most recently on ITV’s Dancing On Ice.

Not only do the brands provide products, but they also educate beauticians and make-up artists by holding training courses around the UK. Sterex provide training courses in hair removal and advanced cosmetic procedures. Mistair host courses revolving around tanning, stencilling, body painting, airbrush make-up and nail art. The StageLine training courses focus more on how to use their cosmetics at events and in the arts and theatre industry.   

To see more information about the Sterex brands visit their websites here:

Aesthetics of London featured on the Mail Online!

Our client Aesthetics of London has been featured on the Mail Online! A video of the Thermafreeze treatment has been published this week, the video demonstrates the skin treatment while the beauty therapist Ieva Baranauskaite explains the science behind it. It is a non-surgical, anti-cellulite treatment that uses state of the art equipment – it combines Microneedling, Radio Frequency Equipment and Cryo Therapy. It reduces cellulite and excess sebum while tightening the skin and creating a youthful skin-tone that lasts.

Ieva describes the treatment as a way to increase the collagen production while also tightening the skin. “You can reduce the cellulite appearance while working on the body area. This includes stretch marks, depending what your problem is – the light we use for the treatment can reach the fat cells.” The owner of Aesthetics of London, Rajiv Dash explains how their treatments for improving the appearance of cellulite and toning are very popular around January time – especially after the Christmas period.

So why is this treatment so popular in the beauty industry?

From a PR perspective, it is very important to understand what is relevant in the beauty industry and what isn’t. Our lovely account handler, Rosie, was inspired by the topical news stories about the celebrity “Belfie” trend. Kim Kardashian, Lady Gaga and even Kelly Brook were taking pictures of their perfectly shaped bums which caused a massive storm in the beauty industry. Rosie saw this story as the perfect opportunity to let everyone know about the bum treatments that are available at Aesthetics of London. It really proves that celebrties have such a powerful influence on what we use – including clothes, lipsticks and even hairstyles!

You can see the Mail Online piece here, you can also pop onto the Aestethics of London website to book your first treatment today!



Sam from TOWIE wears Sleek Hair in the January issue!


Sleek Hair

Here at Catalyst, we have ended 2013 with a bang – we are super excited to get 2014 rolling and we couldn’t be more pleased about seeing our client Sleek hair extensions on the front cover of OK! magazine this week. What a great way to start of the New Year! The gorgeous Sam Faiers from The Only Way is Essex looks absolutely fabulous with her Sleek extensions in, she is wearing light blonde clip in extensions that create an ombre effect. Arranged by our Account Manager, Kelly, she worked closely with the hair stylists that helped style Sam for her shoot! A few weeks ago,  Jessica Wright also wore Sleek hair extensions for a photoshoot – so as you can tell, we are really thrilled for Sleek at the moment.

OK Magazine

Talking about her new figure and healthy lifestyle, Sam has eight pages full of her Sleek hair! One of the key reasons why we think this piece of coverage suits Sleek’s target audience is because it has a strong celebrity impact – Sam has a very strong following so it’s great that she has used Sleek. Launched in 1993, OK! magazine has an impressive circulation figure of 316,016 – they have featured every celebrity starting from Elton John to Jennifer Lopez! A key thing that we remember when creating awareness for our clients is that press coverage doesn’t just have to be product placement, this coverage is great but it is so important to create a variety of press coverage that works from different platforms. Sam tweeted her behind the scenes photo shoot to her followers which also provided great awareness for her followers to see. It’s a very proud moment for us to see the brand grow and we can’t wait to see what the new year holds for Sleek! To see the full range of Sleek hair pieces pop onto their website!