HJ visits Anne Veck Eco Salon

Good Morning All!! And what a beautiful sunny morning it is! Cat PR girls have been supper busy out and about meeting press. At the end of last week Eve Dain took a HJ Reporter, Sophie Hines all the way to Oxford to catch up with the fabulous and super talented Anne Veck. What a fantastic trip it was, Anne Veck happened to be celebrating her newly refurbished Oxford branch salon. However this wasnt just any regular refurbishment, the new Anne Veck Salon is the newest Eco Salon in the UK and is the ONLY salon in the world which has incorporated BlueGen Ceramic fuel technology.

So why is this salon so special…designed by green salon guru Charlie Hearn, paying homage to Matrix haircare, the salon is Environmentally friendly thanks to the implemented BlueGen fuel cell technology that reduces energy use by 50%! In effect the salon has its own mini power station that converts gas to electricity, powers electrical appliances, styling tools as well as heats up water and the entire premises. The system incorporates heat recovery system which uses grey water to heat up the water used at backwashes, as well as that the salon is fitted with LED lighting throughout. This hefty investment of £116,000 is absolutely worth it, promising to cut overall salon running costs by 70% and above all reduce carbon footprint reduction by approximately 6 tons per year!

Going green has never been more glamorous especially when the new salon has become the hippest place on trendy St Clements Street, Oxford. The funky, inviting interior encourages passers -by to pop in and see what’s going on paying Anne compliments on how amazing her brand new salon looks. It is like stepping into a new chic bar except all attention is on your hair! Aston and Fincher have supplied the salon with its funky furnishings, our favourite – The comfy ‘doughnut’ where you can lounge until your hair appointment. And not to mention an impressive ammonia free Matrix colour bar where you can order the perfect new shade for your locks.



Nail Harmony “Thank You” Party!

Last Sunday, our fantastic client Nail Harmony hosted a glamorous “Thank You” party, at the prestigious Prince Regent Hotel in Chigwell. The eagerly anticipated event, featured a live Car Draw, and was held in recognition of the support and loyalty of Nail Harmony’s valued clients and staff.

The scene for the five star do’ was set with a red-carpet, glistening chandeliers, Gelish spelt out in balloons, and as a special treat for the ladies – champagne and canapés served by gorgeous topless waiters. Dressed to impress, over 150 guests attended the “Thank You” party – which included Nail Harmony educators and clients, friends and family, and leading journalists; Eve Oxberry from Professional Beauty, Helena Biggs from Scratch and Gemma Ward from The Salon.

At 8pm on the dot, Nail Harmony UK directors Georgie and Jason Smedley took to the stage and addressed the audience. They offered a succinct and captivating overview of the Nail Harmony brand, before giving thanks to educators, clients and key members of the team, who have all accredited to the brands huge success. The introductions were followed by an interactive Nail Harmony quiz, which certainly livened the mood!

The highlight of the evening was undoubtedly the live Car Draw, which saw Natalie Blankley of Get Gellished Luton win a brand new Citroen C1; beautifully customised with Gelish branding! Runners up also received beautifully packaged hampers, filled to the brim with Gelish goodies. Catalyst PR girls Kelly and Rosie, were even asked to present one of the runners up-prizes, what a privilege!

After the excitement of the Car Draw, guests partied the night away, whilst a DJ played a range of energetic tunes. Guests were treated to luxurious goodie bags – packed full of wonderful Nail Harmony merchandise, exclusive copies of Scratch magazine, and gorgeous products from brands that include Sunjunkie and Phytomer!

The amazing team at Nail Harmony UK

Natalie Blankley with her amazing Gelish car!

Catalyst oversee Hair Awards Judging 2013

Good Morning Catalyst readers! This month we had a chance to oversee Hair Awards Judging – a final stage before the Hair Awards 2013 ceremony that is taking place on 4th March. The Hair Awards are recognised as one of the most prestigious hair industry honours and will be held at an internationally renowned auditorium at Sadler’s Wells, Islington, London. Putting all the winners, sponsors and nominees in the spotlight, the auditorium accommodates an impressive capacity of 1500 attendees within a dramatic theatrical setting, elevating this annual event to new heights.

In sight of the Awards, the judging process of The Cut category took place on 14th January 2013 and saw leading hairdressers such as Lee StaffordAkin Konizi, Steven Goldsworthy, Philip Kingsley and Errol Douglas, journalists and hair brands come together to deliberate over the final entries for all the categories.

Catalyst were very proud to see our clients amongst the short listed finalists! Robert Masciave of Metropolis hairdressing is a runner up for Best Salon Stylist, Anne Veck and Tiff J are the finalists of Best Afro Stylist, 3thirty salon is a runner up for Best Afro Salon , Yesmin O’Brien is shortlisted for Best Backstage Stylist while Alexander Turnbull’s collection image is in the top 10 finalists of I Want That Hair category! As well as that a young stylist Kayleigh DeVries from Craig Chapman Hair Design has been nominated for Talent Scout Award and had an opportunity to woo the judges with heron-stage hair presentation.

The winners will be crowned at the Awards ceremony, to be part of the 7th Annual Hair Awards you can now purchase your tickets at www.thehairawards.com , Catalyst are hoping to see you there on the day to celebrate the belles of the hair industry world!!


A few pieces of coverage from the PR team

Hello Catalyst readers, we hope your evening if going well. We just wanted to add another update to our growing pile of coverage for January. With a variety of different clients, it is important that we cater to their different target audiences, some brands that we look after only work with the trade industry whereas other brands are more consumer driven. Here at Catalyst we’re very proud and pleased that we are constantly featured in trade and consumer publications, we know how important it is that our clients get the coverage they deserve! This month we have been featured in the fabulous Hair magazine, more!, Professional Hairdresser, blogs Fairytale Kiss and VIPXO. As you can see, we range into many different publications – whether they are online, UK magazines, blogs or even trade. It is really important to us that we cover every angle and keep pushing the limits of PR.

Sunjunkie Tan

Doll QuickDry Brush
Cutting Room Creative – CRC

Doll Haircare WonderStyler and Sunjunkie Tan
Revlon Professional Equave

Catalyst attends the Fellowship Master-Class Revolutionary Movement

Monday nights are like Friday nights in the Hair world! And what a great way to kick off the week than with a Fellowship for Hairdressing Members night – Master-class Revolutionary Movement!  Last night, the stars of the hairdressing  world came under one roof to demonstrate cutting edge colouring. cutting and styling techniques.  Akin Konizi, Desmond Murray, Tracey Devine and others  were each set up on individual podiums and were all equally given a chance to explain to the enthusiastic crowd the technicalities of their look on their models.
The grande finale was an exclusive interview with the legendary John Frieda, who was interviewed by the Editor in Chief of HJ, Jayne Lewis-Orr . Mr Frieda, wowed the crowd with his tale of 60’s supermodels, Vogue fashion shoots his world-famous, best selling  product range. It was definitely a night to remember and we can’t wait to attend the next one!

Goodbye 2012, Hello 2013!


Happy New year everyone! With the start if 2013 already whizzing past us, it can be hard to stop and enjoy the rewards of your hard work! Here at Catalyst, we love working for each and everyone of our clients so we’re incredibly proud when we see them in the big and busy magazine world. We thought it would be nice to show you our highlights of the newest coverage that we’ve had since being back after the Christmas break. From Look magazine to National Weddings, it’s great to see our clients getting the coverage they deserve! Whatever publication features our products we know that we’re giving 110% to make our clients happy and remember our clients have different target audiences. Have you picked up the latest issue of Look, More! and National Weddings Magazine?

Sunjunkie Tan
Sunjunkie Tan
Revlon Professional Equave collection – Halo Hair Extensions – Sunjunkie Tan – Orofluido