So here we are, I’ve reached the end of my PR placement here in Camden. It’s been an amazing 42 weeks where I struggle to begin to talk about everything I’ve learnt.
As my very first office-based job, starting out was an absolute whirlwind. Stepping straight into the fast-paced environment of the Catalyst office and immediately becoming part of the wonderful team.
If I wrote on here everything I’ve been involved with or worked on in the last year, I’d be creating an endless blog so; here are my top five things of working in the Catalyst office:
1- I have to dedicate to the amazing team here at Catalyst because without them, none of the below would have happened. I was lucky enough to not only get a placement in a field I’m passionate about – hair and beauty PR, but also to become part of such a strong and friendly team. During my time here I have developed both work and personal relationships with everyone I’ve worked with making my time here even more memorable.
2- Copywriting has always been one of my strongest attributes but never have I had the chance to explore so many avenues of writing, from professional letters, press releases, news stories, blog for Catalyst, blogs for clients, Tweets, Facebook messages, client proposals and so many in between. Varying the way I write from week to week has broadened the way I think about writing and made me aware of all the varying styles.
3 – Has to be the Hair Awards. This really was something entirely new for me and I loved it. I got to witness as Catalyst took on all the different areas, from finding a venue, organising the event, inviting nominees and celebrities and everything in between – I loved being part of it and the final event was an amazing experience.
4- The clients. It wasn’t long after I started Catalyst that I got given my own clients to work with. The diversity of clients I have worked with including hairdressers and products meant again I got to write in varying styles, various stories and got to work with a wide spectrum of journalists from trade, hair and consumer press.
5 – Working with journalists. Again, when I started this was all very new to me, I soon learnt the ways of working with various journalists and the huge benefit of arranging regular journalist meetings to get them excited about your client. It was a massive learning curve for me, being on the phone regularly and forming relationships with individual journalists.
So now I’m off to live the student life for one final year, the only difference is this time I’m going off with an incredible portfolio of what I have achieved this year as well as one hell of an experience under my belt.
So until I write again, take care. xx