I don’t think a few years ago that anyone could have predicted that a modest bottle of hair oil would create such stir within the hair industry. Actually stir isn’t the right adjective to use here, how about frenzy?
Hair Oils soon became the celebrity of the hair industry. No sooner were hairdressers restocking this miracle bottle that annihilated an army of hair woes, customers would be buying them up in a desperate bid to have the hair of their dreams.
When Orofluido launched their Beauty Elixir a few years back, beauty journalists were raving about its light consistency, the delicious vanilla scent and the fact that it cuts blow-drying time by up to 20%.
Fast forward a few years and the Orofluido Oil now has a family of products such as a Shampoo, Conditioner, Mask and Shine Oil Spray that all contain three natural oils, Argan Oil, Linseed Oil and Cyperus Oil to keep the hair supple and shiny, without weighing it down.
The Orofluido range proved so popular with the trade and consumer press, it amassed a huge number of press coverage. One journalist in particular has claimed to mist the Orofluido Shine Oil Spray onto her neck and, ahem, décolletage because she loved the exotic aroma so much! Now there’s a thought….an Orofluido perfume? Who knows, this brand is always coming up with new and innovative products so I’d stay tuned!
Speaking of the development of new and innovative products, Orofluido launches their new Dry Hair Oil spray today called Orofluido Sahara. It’s referred to as“dry oil” because it is a lighter form of oil that is absorbed quickly into the skin, leaving a satin, effortless glint rather than “slick” finish; demi-matt, if you would.
Before the Orofluido Sahara hit the hair market, it was tested in the most extreme conditions known possible to hair – the Sahara Desert. It was misted over human hair pieces left to hang in temperatures over 45 degrees, humidity at 10% and blustering desert winds.
The results were astonishing. The hair pieces withheld their vibrant colour, the well-formed hair shaft was found with no lesions and the elasticity was just as flexible.
There’s no doubt that the new Orofluido Sahara Dry Oil will be the most anticipated hair product to launch this season. In fact, I have a bottle sitting right in front of me as I write this and I think it will be making its merry way into my bag….