There’s such a common misconception about PR consultants; especially in the Hair and Beauty industry. People think its party, party, party; but don’t be fooled – it certainly isn’t. We work as hard as the rest of them making sure our clients get the coverage they deserve and that each and every piece of PR we do; whether that’s a quote in a trade magazine or a double page spread in Look, is earned and worthwhile.
There is however a ‘but’ in here… and quite a big one at that. When we do land a client that means organising and PR-ing a big event it really is a different level of excitement and that’s exactly what we’ve had with The Hair Awards. We’ve worked alongside the fantastic team at Hair Magazine to ensure the awards are a huge success and after months of hard work it’s finally here. Today, it all pays off…The Hair Awards are finally here!
We have done so much for the awards; it really has been an all-encompassing journey for Catalyst from organising the venue to designing the invites and from sending out press releases to inviting all the nominees and contacting the celebrities and pretty much everything in between. As a lover of pretty much all things organisational, I’ve loved every minute of it.
The level of communication involved in all aspects of the event is extraordinary. It really has given me the chance to improve journalist relations, to get to know names and faces in the hair industry as well as the innumerable Hair and Beauty PR teams. We’ve also had the pleasure of working closely with The Hair Magazine team over the past few months so our relationship with them has grown even stronger.
I hadn’t expected to be getting so involved with The Hair Awards during my PR placement but that’s what’s happened and I’ve loved every moment of it – seeing things slowly come together and watching the guest list grow has been phenomenal. There’s a great buzz in the office all knowing it’s going to be such a fantastic event and wishing all our clients the best of luck with their nominations.
Now I must be off, my hair appointment beckons….