Craig Chapman from Craig Chapman Hair Design has only been our client for two weeks and already his PR is rocking!
To date, Craig’s gorgeous Afro Hair collection for 2011 was used for the front cover of Black Hair’s Feb/March issue, plus said Afro collection spawned five pages in Black Beauty Magazine.
Craig has a full page review booked in his local magazine Cornwall Today, a half page hair makeover give away in Cornwall Life, his charity news story is going in Cornish Guardian next week and his salon interior images are booked to go in Hairdressers Journal.
So much Hair PR in so little time and this is just the beginning. I guess this just reaffirms why we’re called Catalyst!
We don’t believe in being bogged down with bureaucratic PR forecast reports – we believe our time should be spent getting the results. Time and time again all our new clients, including Craig Chapman, are surprised when they see they have a great piece of Hair or Beauty PR booked within weeks of coming on board, and we’re surprised they’re surprised!
It’s great to receive such fantastic results so quickly, but this doesn’t go without strategic planning. Everything we do is done with meticulous planning – but at a rapid pace. After all, what’s trending today may not be trending tomorrow, so in order to angle your client in with a topical subject, you have to keep one eye on what’s current and another on what the journalists are interested in covering then get pitching – that’s what working in hair PR is all about!
Journalists are busy people and if you sit waiting for their editorial call out, hoping it will have something in there for your client, then you’ll be waiting months before anything appears in the press! It’s all about having bags of energy and enthusiasm for what you do and we have plenty of that. Plus, I like to think it’s more to do with our creative skills and less to do with the amount of Haribos and biscuits we get through per day.