First of all – let me apologise. Our website has been down for over 4 months which is a disaster in business terms but I really feel we needed to take stock of what we had and what we were going to do going forward. I hope you like the new site – we are rolling it out incrementally over the Christmas and New Year period. I would love to have any feedback you have – simply email me at firstname.lastname@example.org
This new section on our website is called ‘Insights’. ‘Insights’ is a new blog from me, Johnny Paterson, MD of Catalyst and a business trouble shooter. In this new blog I will cover topical business stories, new ideas and interesting examples of good and bad business models. To receive this email without having to visit this page regularly, simply click here to join our ‘In the know’ mailing list. Don’t worry, you won’t get bombarded with sales information – just good hearty advice that will help you and your business.
Anyway, back to today’s ‘Insight’. It’s about 2012, what you should expect and what you should be doing to secure and grow your business.
If you read the papers and watch any TV shows about finance, you would think 2012 means the end of the business world! I can’t deny it, things will get worse before they get better but there is some good news. Inflation will fall in the spring and because of this, consumers will have more disposable income, so today’s ‘Insight’ is all about how to capitalise on the money that is out there waiting for you to go and get it!
‘Get your house in order’
Make sure your business is looking and sounding great – if your store, shop, salon, products or even business card doesn’t look attractive then why would customers or clients pick you?
Understanding what consumers and buyers want in a tough economic climate is key. Diversifying what you do and offer will make a big difference to your operation if you add extra services to your business. And, most importantly, they are what the public and buyers want!
‘Market, Market, Market!’
Tell the world about what you do and find as many ways to market your offer as you can – flyers, advertising, recommendations, google pay per click – whatever works – do it again and again but always have more than one way of marketing.
With these key actions in place, I know your business will grow and 2012 will become an exciting new opportunity for you – for more advice call my PR and Marketing team on 020 7788 4091.