Here at Catalyst, we’ve developed 15 Golden Rules of business building. Please read them carefully and if you agree with at least some, if not all, then take step 15…..
- Brand your business and stick to it at all times! Otherwise, what are you? And how are your customers or potential clients ever going to recognise your
- Personalise your business – yes, get personal with your clients. They don’t want to go to a hairdressers they want to buy from Debbie. People buy from people. You can personalise your business by ensuring your picture is on more of your marketing materials – think Richard Branson (I don’t even need to mention his brand!), Stelios of Easyjet (I don’t even know the guy’s name but he has made my life easier, apparently).
- Ensure your team members know why they are working for you and what their and your goals are!
- Stay Positive, if you’re not then why would your team or employees be?
- Cut your expenditure by 10%! When was the last time you checked your running costs? Where could you save money? Have you asked your suppliers to give you a discount? By doing this you will save money, trust me, I did it!
- How do you Market your business, if you do at all? Start today, leaflets, SEO, advertising and PR can increase your clientele. Do nothing then you will get nothing! If you can afford it, hire a professional like Catalyst to help you, or go on a course with an expert like Chris Cardell.
- Increase your average client bill by 10%. You can do this by increasing your prices on services or products. Discounting is a great way of finding new business but should you be charging a premium for your expertise? I hope you said yes to this!
- Upsell! Yes, you have heard sales people say this to you before but it genuinely works. How do you do it? Simply start talking to you clients about other services you offer, I know that they won’t know everything you do and the secret to success is to at least talk about what it is you do (and enthusiastically).
- Increase your amount of services and do this every month. Introduce a new service every month and treat it like a product as Cadbury’s would, yes Cadbury’s. You need to make your service tangible. Example – a blow dry can be so much more than just a blow dry if you give it a name, shoot it for photography and then make posters and then market it with a seductive price.
- Hire mystery shoppers and hold regular client surveys to ensure that you are as good as you say you are.
- Build a website that is optimised for search engines like Google and has regular new content.
- SEO is key to building your brand. It ensures that your website comes top of a Google search. Example, if you search hair PR, my company will come within the top 4 everything meaning I get to meet a lot of new potential clients. You could do the same for your hair brand or salon. When was the last time you used yellow pages to find a something you needed?
- Excite your team – if they do well, tell them and where appropriate, bonus them. Share the wealth.
- Ask your clients to recommend you and give them something in return. If my clients find me business I give them the first half of the money of the first project!
- Hire Catalyst Consultancy, we have literally added thousands to our client’s salon turnover or with the brands, hundreds of thousands if not millions.Call 020 7788 4091 mentioning Fellowship