Months of hard work paid off last Friday when we hosted our first ever preview event at the stunning Orangery in Cavendish Square.
The all-day A/W preview event saw our clients: Phytomer, Revlon Professional, Sexy Hair, Australian Bodycare, Gelish, All That Jazz UK, Dr.PAWPAW, Alan Howard, MicroCell, Steamcream, Nanokeratin System, Beauty Crowd, Sleek and King of Shaves provide expert advice and knowledge on their fantastic products to press and bloggers! Our Account Handlers guided guests around the room, describing the brands in detail and answering any questions they might have.
Revlon Professional and Sexy Hair both provided gorgeous hair make overs, which completely transformed guests into bombshells! All that Jazz UK were there to glam up everyone’s hands with stunning manicures. These stunning make overs provided both bloggers and press a chance to recharge and pamper themselves.
Delicious food and drinks were provided to help keep press and bloggers happy and hydrated, whilst they mingled and perused the delightful array of products our clients had to showcase.
Guests got a unique insight into our clients new and bestselling products, as well as leaving laden with fabulous goody bags filled with hair products and nail varnish (given generously by our lovely clients).
Throughout the day we were visited by lots of press and bloggers, which kept the room constantly buzzing with the excited talking. The day was captured on social media by bloggers as well as us.
This was a really exciting and special day for everyone involved! We have already gained lots of positive coverage on social media from bloggers and press whom attended.