Meet The Team

About Us

Catalyst PR is a leading hair, beauty and lifestyle London based PR Company. Catalyst specialise in offering traditional PR, digital PR and social media services, whilst offering additional services including business development and branding. Our wide range of skills and services make us confident that we can take your business from strength to strength.

We excel in formulating targeted strategies for each one of our clients that are delivered by our trained and experienced team with a professional yet personal approach. We believe that getting to know our clients and adopting their vision is a vital factor in allowing us to gain the very best result for you. Combining the expertise of both traditional PR, digital PR and social media, Catalyst promise results, value, commitment and business growth.

What we can do for you

  • Traditional PR
  • Digital PR
  • Social Media Marketing
  • Business Development
  • Branding
  • Communications

Catalyst also maintain a professional relationship and membership with the following Industry professional bodies


John Paterson

General Manager

A force of knowledge and experience, John oversees all at the Catalyst offices after co-founding with Marian back in 1995. On hand with advice and first hand expertise, John has a long career in the hair and beauty industry and a wealth of key contacts

Johnny Paterson Cat PR MD

Johnny Paterson

Managing Director

Heading up the agency is Managing Director Johnny, who was nominated for Agency Head of the Year in the 2012 PRCA Awards. As well as running Catalyst, Johnny has launched a successful cosmetics brand Dr.PAWPAW which has gained “cult beauty” status in just three years! With a love of all things social and marketing, Johnny brings his energy and creativity to driving the agency forward on a daily basis.


Pauline Paterson

NBD & Co-Founder at Dr.PAWPAW

Co-founder of our in house brand Dr.PAWPAW, Pauline brightens up the office the moment she walks in. Bubbly, friendly and always one to get involved with the team. An international communications guru, not phased by the fast paced working environment.

Sarah McCann

Sarah McCann

Senior Account Manager

Creative, enthusiastic and energetic, Sarah is an asset to the team. With a network of the hottest blogger and make-up artist contacts, she is the first person to bring her ideas to team meetings.


Laura Hollier

Senior Account Manager

Creative and diligent, Laura dedicates herself to securing amazing coverage for her clients. With journalist and blogger contacts at her fingertips, she maximises results for clients with a quiet confidence.

Emma Roberts

Emma Roberts

Account Handler

With her finger on the pulse of all social trends, Emma is the go-to girl for anything social and digital. Hard-working, passionate and dedicated Emma will not stop until the job is done!

Laura Ward

Laura Ward

PR Assistant

Confident, bright and enthusiastic, Laura supports across Catalyst’s beauty, hair and lifestyle accounts. Nothing phases her, and her organisational skills are second to none!


Giulia Mirone

Account Handler

Diligent, friendly and a hard-worker, Giulia gets the job done everytime. Whether she’s coming up with new social campaign strategies or meeting the press to forge ongoing relations, Giulia always brings her A-game and gets enviable results.


Holly Mulhern

Account Handler

Holly can spot the new makeup and beauty trends before anyone else, and is the girl to go to for any expert tips from contouring to conditioner. A bubbly addition to the Catalyst team, Holly relies on her network of blogger contacts to maximise exposure for her clients.


Kierah Hamilton

Full of energy, Kierah never misses the chance to get in touch with bloggers and to write press releases for our in house brand DR PAW PAW. You can find her reading beauty blogs and discovering new trends; beauty passionate and hard working, she always delivers excellent