The digital landscape is constantly evolving, giving Catalyst a range of new and exciting opportunities that we can offer our clients. More people now than ever before are able to access online publications and news sources at the touch of button, meaning our PR practices must keep up and provide the audience with content.
Online Publications – Most publications now have a digital counterpart, which usually has a greater audience than the printed version. Catalyst work with a vast range of digital media contacts who are actively looking for content to keep their audience happy.
Bloggers – Catalyst have great relationships with the blogger community, working closely with them to ensure they can offer their audience consistent content. Catalyst regularly create databases, deliver e-shots, attend breakfasts, network and liaise with bloggers to guarantee reviews, imagery, social content and coverage for our clients.
Awareness – an array of brand awareness opportunities present themselves when working on the digital side of public relations. Reviews, videos, imagery, social and competitions are all great ways to evolve the digital awareness of a client’s brand and Catalyst have had great experience in all of these.