Social Outreach

As well as an extensive PR outreach plan, Catalyst put together a 3 month advertising strategy that would run for the duration of the Urban Veda Boots listing. We worked with a mixture of campaign types including Engagement campaigns and Traffic campaigns and ran these across both Facebook and Instagram. We implemented fortnightly giveaways to increase engagement on the page and follower counts. The traffic campaigns targeted different areas of the UK, we focussed on the areas that had an Urban Veda Boots stockist. From the traffic campaigns we had over 1,500 clicks, which drove a vast potential customer audience to the Boots website. The social outreach for the duration of the 12 week listing was a great success and had impressive results across the board improving following, impressions, reach and engagement. The 12 week strategy achieved over 140,000 impressions and reached over 120,000 people. All influencer and blogger contacts were notified about the Boots listing and encouraged to also implement this news on their social pages using the @bootsuk handle.

Urban Veda

Consumer Participation

To ensure consumer participation and to spread brand awareness, we implemented a #FindUrban campaign on social media. The campaign encouraged the public go into their local Boots store and post on social a picture of themselves and Urban Veda. This was also a great tool for us to check stock levels and availability across the 80 stores. The social campaign was picked up by Money Magpie and featured on their website. Consumers would receive a free travel size sample for participating, the organic post received close to 500 comments and likes and reached almost 8,000 people resulting in multiple entries being received. The campaign ran across Facebook, Twitter and Instagram and we had customers participate on all channels.

Urban Veda