To date sebamed have sampled over 100K units over a 4 campaign period with Birchbox. The effectiveness of the campaign has been seen through accumulated reviews, followers on social media, sales through the Birchbox shop and brand awareness to the UK retail and consumer market.
To strengthen the brand awareness and strengthen the existing campaign social media PR that is offered as part of an exclusive marketing package when committing to sampling, we implemented various tactics to drive reach and sales. Liaising with the Birchbox team we acquired the campaign box before it was distributed, this gave us time to generate artwork to coincide with the campaign launch. We used this artwork to promote social media giveaway hosted on the sebamed page, we did this for every campaign to strengthen the hype, we also implemented a series of traffic campaigns and engagement campaigns. Through social advertising we drove traffic to the Birchbox Shop, we targeted a UK audience that had an interest in Birchbox and rival beauty box Glossybox, this encouraged people to subscribe to Birchbox but to also purchase full size sebamed products online.To date the social outreach for this campaign has been over 11 million with Birchbox alone.
Sebamed are a medicinal skincare brand that has been specifically developed with the same pH as
healthy skin (pH 5.5).
Sebamed appointed Catalyst PR to handle the brands UK PR and Social outreach in June 2016. Utilising the existing connections we had with beauty boxes, Catalyst secured the brands first campaign with Birchbox in February 2017. Due to success of the campaign, sebamed continued to work with Birchbox increasing their brand awareness dramatically in the UK market.
As well as the marketing return sebamed have acquired through 3 in box campaigns and 1 in store
sampling opportunity, website conversations have been sky high.
Sebamed to date have sold over 2,000 units at www.birchbox.co.uk. They have a current conversion rate of 3.4% with the average conversion rate being between 0.5-1.5%, they are seeing double the return compared to other rival brands.
Sebamed also experienced an out of stock period online as the demand for product was underestimated.
Reviews and Exclusivity
Since their first campaign in February 2017, sebamed have had a great response from Birchbox subscribers who have received their product. The website now holds over 2,000 reviews across the sebamed product listing. Sebamed were so happy with the campaign results they had working with Birchbox that for their 2nd
campaign in August 2017, they launched their Clear Face Mattifying Cream exclusively with the online shop and partnered this with an in box sampling campaign. This was promoted by both sebamed and Birchbox on social created an immense buzz for both the brand and the new launch.