“We have had a long standing relationship with Catalyst PR. We have found them to be pro-active and helpful, organising events and press mailings. Their insider knowledge has been invaluable over the years.”
MD Revlon Professional
UK & Ireland
Revlon Professional (Before Catalyst)
With a range of high quality, technically advanced professional hair colours, shampoos and treatments, The Colomer Group, who owned the Revlon Professional brand, where struggling to break into the UK professional hairdressing marketplace, with minimal salon distribution, a token presence in cash and carry/wholesale outlets and very low awareness across the industry as a whole.
With Catalyst’s unparalled track record of success in Professional Hairdressing, Revlon appointed the company to change all this…
Revlon Professional (After Catalyst)
More than a PR company, Catalyst’s comprehensive knowledge and equally comprehensive contact list where employed to create short, medium and long term strategies to increase awareness of the company, its services and products across the industry, change the perception of the company to become a major player in the marketplace and ultimately to become a force within the Professional Hairdressing marketplace.
Catalyst devised a multi-platform programme, targeting trade and consumer press with active and dynamic news of activities as well as product and company news, achieving 200 pieces a year consistently.
This coverage was co-ordinated with the Revlon Professional sales cycles to ensure the right products were covered at the right time to ensure maximum benefit could be derived by their sales teams.
Catalyst also ensured that the coverage was sent on a regular basis to Revlon’s key buyers.
Catalyst signed up high profile hairdresser ambassadors for the brand who now regularly appeared on stage for the company, appear in editorial features and in advertising and act as UK and international creative educators.
Catalyst also ensured that REVLON professional were introduced and became major contributor to the industry associations that play such an important part in Hairdressing in this country.
Catalyst also devised a sales and marketing strategy for the cash and carry marketplace on behalf of Revlon and designed and printed a multitude of sales support materials to ensure that product presence was maximised as an integral part of Revlon’s new profile.
Seven years on, Revlon products have a high profile and, importantly, consistent presence in both trade and consumer press. And equally as important, Revlon’s market share has grown exponentially.