Campaign Strategy and Execution

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phytomer-article-3Coverage in the trade and consumer press followed, with over 100 pieces of coverage achieved in the first year. Reflecting the high end positioning of the brand, Catalyst created high quality printed press releases, information packs and newsletters, which all contained a full description of the science behind the products, further enhancing the Phytomer brand message.

Catalyst also arranged treatment dates with the press and took a carefully selected team of beauty press to Phytomer’s research facility in St Malo, all of which generated much coverage and tremendous good will towards the brand. Catalyst creates consistent coverage with one press release per month being sent containing new product information; these results in Catalyst often being contacted in advance by the relevant press who want pre-information for features and articles they are writing.

Catalyst has also implemented a strategic regional PR and marketing campaign, to support the growing number of stockists of the brand, creating footfall for them.