“We were first approached by Catalyst PR who presented us with a new PR plan we have never seen before! We were unsure if it would be possible for this level of work to be completed by a PR agency but Catalyst have surpassed our expectations, especially in the industry we are in. They have offered us a service that goes above and beyond and have even presented us with new sales opportunities as well as incredible PR coverage. Our brand has to be in the forefront of our industry and Catalyst really help us achieve this.”
About nanokeratin system
Nanokeratin system are taking the hair industry into a new era with their groundbreaking treatment that promises to nourish hair from the inside out, bringing it back to its optimum health. This distinctive formula is based on technology which comprises natural and bio-mimetic ingredients which bring a multitude of benefits to your hair, including a series of hand-selected vitamins and essential oils. Nanokeratin system’s wellbeingcomponents enhance and treat hair to ensure best results to reflect our modern lifestyles.
Welcome To New Age PR
Catalyst understands that in the fast evolving world of PR, it takes more than traditional PR methods to get your brand noticed. Nanokeratin system were first approached by Catalyst with a plan to undertake a 360 degree strategic PR plan. This modern strategy consists of a breakdown of 30% Traditional, 30% Digital and 30% Social Media; that last 10% remains our secret!
Campaign Strategy and Execution
Having worked with nanokeratin system for a mere few months, Catalyst has achieved several outstanding results across all three platforms; regional treatments have been covered in the Sunday Mirror and product placements have been achieved in the Daily Mail and several other key publications. On the digital media front, nanokeratin system has received a vast array of blogger reviews who have described the nanokeratin system BeFri Brush as “unlike anything I’ve ever used before”. Some bloggers have even been quoted saying that “they have not touched their tangle teezer since receiving the nanokeratin system brush”.
Social Media is also at the forefront of the 360 plan and has received incredible results. Catalyst have ran several campaigns across nanokeratin systems Facebook, Twitter and Instagram pages which has proven to be very successful. Take a look at the results:
One Facebook campaign set up for £25 generated sales of over £1000 for the brand.
One Mailchimp sent to a database of Beauty/Hair salons costing £98 generated sales of £600.