Campaign Strategy and Execution

Having worked with nanokeratin system for a mere few months, Catalyst has achieved several outstanding results across all three platforms; regional treatments have been covered in the Sunday Mirror and product placements have been achieved in the Daily Mail and several other key publications. On the digital media front, nanokeratin system has received a vast array of blogger reviews who have described the nanokeratin system BeFri Brush as “unlike anything I’ve ever used before”. Some bloggers have even been quoted saying that “they have not touched their tangle teezer since receiving the nanokeratin system brush”.

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Social Media

Social Media is also at the forefront of the 360 plan and has received incredible results. Catalyst have ran several campaigns across nanokeratin systems Facebook, Twitter and Instagram pages which has proven to be very successful. Take a look at the results:

One Facebook campaign set up for £25 generated sales of over £1000 for the brand.

One Mailchimp sent to a database of Beauty/Hair salons costing £98 generated sales of £600.

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