Airbase had appointed Catalyst PR back in July to offer a 360 degree service of PR. Created by Judy Naaké of St.Tropez fame, Airbase, are the leaders in Airbrushing and HD makeup. Airbase has a unique mix of ingredients including Vitamins A and E with Silicone at its heart; the silicone chosen feels great on your skin as it doesn’t clog pores and allows skin to breathe.
We had suggested, as one of the main points within the initial pitch that the imagery used throughout social channels, e-commerce and marketing was dated and an updated shoot could give a fresh feel to the brand so Catalyst came up with the concept of having a photoshoot and did all of the art direction on the day.
Having planned and executed the shoot, which involved 7 different looks for stills and 4 videos showing how to use and achieve different looks using Airbases’ new HD Home-Use Airbrushing System, Catalyst wanted to obtain something special with the finished results.
Catalyst went on to arrange a meeting with the Editor of Professional Beauty, showcasing the imagery and discussing where it can be placed exclusively within the magazine, knowing that the front cover of an upcoming issue was the aim.
The photos went down a storm and we managed to provisionally book the front cover of the November issue, as the graphics team needed to make sure it could work…
Well, it did… and the issue has just landed on our desks looking amazing, if we do say so ourselves!