Black and White Wax joined Catalyst in 1999 which makes them our longest standing client.

Black and White Wax set Catalyst a number of tasks which included raising the profile of the brand, increase sales and create a cult following.

Catalyst has achieved this through a number of disciplines. First of all we set about creating consistent editorial coverage in the hair trade and consumer press. By doing this we re-established the brand. Today you can still see the product in any of the hair magazines.

This consistent editorial coverage has meant the brand now has great sales through the trade and consumer outlets. Hairdressers and barbers also recognise that Black and White is the oldest and only original styling hair wax.

Catalyst has also established a celeb fan base with names like Johnny Depp, Linda Evangelista and Kelly Osbourne all said to be huge fans of this national hero.

Other tasks for Black and White Wax include Salon International. Catalyst books, arranges and builds their stand every year. If that wasn’t enough, we also man the stand! How many consultancies do that for you!

Catalyst has also helped Black and White Wax win a number of massive awards, none more important than the recent Hair Magazine award ‘Best High Street Wax’ Not bad for a product that is almost 100 years old.

Black and White Wax have just confirmed a new 12 month contract with Catalyst Consultancy.